What's in a Name?

Kolvenbach states: “originally founded to serve the educational and religious needs of poor immigrants populations”(22).
One of the primary Jesuit missions of a Jesuit university is to be placed in a city to encourage and promote the wellbeing of that city and its society. Loyola’s new mission statement or theme of this year is “Year of the City” which takes its roots from the Jesuit mission. However, the novelty of this statement brings the theme into question. What was Loyola’s prior intention throughout the past years? Why has this mission and moneys directed toward this mission become a new eye- opening experience when it should have been promoted and integrated into Loyola from the start.
Had Loyola separated itself intentionally from the city? Take into account the name of Loyola, “Loyola college of Maryland”. This is an odd title considering most Loyolas around the Nation assume the name of their city: Loyola of New Orleans and Loyola of Chicago. Why does Loyola of Maryland become Loyola of Baltimore and yet to truly make a statement and further promote their theme of “Year of the City”?
By taking the name Baltimore into Loyola’s title, Loyola would not only be physically assimilating itself with the city but also symbolically. Therefore, Loyola’s theme “Year of the City” would not remain a one year event, but would retain itself to a permanent fixture of the Loyola community. Loyola college of Baltimore would finally take hold and live up to its Jesuit mission.
How would this name change affect the community? Would it affect it at all? Can Loyola not only make a symbolic impact on the city, but also show a force from its students? Will the students even care for a name change? I would. Let’s live up to our mission and our duties as a Jesuit institution.